Ask An Editor Why Are Textbooks So Bloody Expensive

Ask An Editor Why Are Textbooks So Bloody Expensive Ask an Editor: How are textbooks made and why are they so damn expensive? Karrin Marie Varucene is a Reedsy editor with seven years of editorial experience, including development editing, copy editing, and proofreading. She gained her editorial start in educational publishing and has since groomed her skills with creative nonfiction manuscripts and digital content marketing.I don’t think anyone ever wakes up one day and thinks, â€Å"I’d like to be an editor of college textbooks.† I certainly didn’t when I decided to pursue a career in publishing. I loved reading, I loved writing, I enjoyed the process of revision - of making something good, better. I envisioned working with famous authors on future bestsellers.It was quite by accident that I stumbled into educational publishing, but with a B.A. in English and having just returned from a year teaching English abroad in China, I found it to be a logical and worthy fit.Despite having used textbooks throughout their education, most people know very little about the textbook busine ss. So here are answers to questions I’m often asked about my work.Where does the idea for a textbook come from?Acquiring a first-edition textbook usually happens one of two ways:1) The author seeks out the publisher, often contacting the Acquisition Editor with a book proposal and sample manuscript. The proposal would, of course, include a summary of the book's content, the course for which it is intended, a list of competing textbooks, and what would make this book different from similar ones on the market (and therefore worth publishing).2) The Acquisition Editor identifies the need for a particular book for a particular course. S/he will go to educational conferences and search for well-established instructors who would be a good fit, based on professional experience, for writing that book.How do you decide what goes into textbooks?While these are certainly primary contributors to the rising cost of textbooks, I would add to this two additional factors:1) Permission to us e the additional materials included to engage students and appeal to a variety of learning styles - anything beyond the text originated by author or Development Editor - will cost the publisher or author. These costs have risen steeply over the years as publishers have to request not only print rights but also now electronic rights for e-book versions of the texts. Those who hold the rights to those materials have watched textbook prices soar and therefore want a larger share of the growing profit pie (see self-perpetuating cycle above).2) Let’s not forget a school’s bookstore, which often adds a hefty markup on top of an already significant list price to turn a profit of its own. Why are textbooks getting more expensive? An academic editor answers that question, and more! So yes, textbooks are expensive. But they also help shape a student’s future, whether teaching him to write a logical, coherent, grammatically correct essay or teaching her the fundamentals of psychology, which may lead her to pursue a career in child psychology. And knowing that I have a hand in shaping those futures? Well, that feels pretty good.What other burning questions would you like to ask an Academic Editor? Drop them in the comments box below and Karrin will do her best to answer them!

Parallelism Prevents Bumpy Communication

Parallelism Prevents Bumpy Communication Parallelism Prevents Bumpy Communication Parallelism Prevents Bumpy Communication By Michael Parallelism is one rule you learned from your English teacher that is appropriate for all sorts of writing. Parallelism makes your thoughts easier to understand, with limited danger of making it more stilted or overly formal. For example, apples are sweet, but lemons are sour, which is parallel, is less bumpy than apples are sweet, but sour is the word for lemons, which isnt parallel. Bumpy sentences distract your readers from anything you were trying to say. Think of parallelism as balance. I dont think an appreciation for balance is something that has to be taught. The human mind naturally wants to make sentences parallel and orderly. So if a sentence is cock-eyed and skewed, the neurons in your brain will automatically try to unskew it, for better or worse. Heres a sentence that it isnt parallel: I ate whole wheat bread, spread with mustard, and toasted cheese. Heres how I think your neurons naturally try to make sense of that sentence, with somewhat humorous consequences: I ate whole wheat bread I spread with mustard I toasted cheese That changes the meaning. For example, the truth is that my wife did all the sandwich preparations for me. Some hints in the sentence might tell your neurons the sentence is probably about sandwich ingredients rather than sandwich making, and you wont stay confused for long. But it requires a little thought to get to that point, and your neurons resent being made to think when its not necessary. Here is a parallel version of the same sentence: The sandwich was made from whole wheat bread, spread with mustard, and loaded with toasted cheese. Now your neurons can rest easy because the sentence structure is regular and predictable. Each ingredient has its own parallel statement that describes its relationship with the sandwich. made from whole wheat bread spread with mustard loaded with toasted cheese When you write in a parallel form, with subjects, verbs and objects that correspond to each other, youre laying a smooth pathway for your readers and then following it. Youre saying, This is true in the same way that is true. Not only this is true, but that is also true. This, that, and the other are true. Then your readers can focus on what youre saying, rather than be distracted by how you say it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should Know50 Diminutive Suffixes (and a Cute Little Prefix)20 Ways to Laugh

Abortion Should not be legal Essay Example | Topics and Well Written Essays - 1000 words

Abortion Should not be legal - Essay Example Abortion is considered to be immoral crime affecting not only the mother but also the family, the community, and most significantly the fetus. To undergo an abortion is not an easy decision that makes rather complicated condition and tied up with severe consequences. The pregnant woman who might soon to become a mother should endure the process of abortion where the fetus is slaughtered within the uterus and extract from the mothers body. The decision making regarding the abortion often turns out to be a regrettable option. The parents may think abortion is the only right thing to do at the time but in a while, they may recognize that they actually needed to keep the child and it is too late. And thereon, it affects individuals, family, and the society who said ‘yes’ to the abortion process to be done. Therefore, by legalizing the act, no one is left with a choice, where anyone who says ‘yes’ to abortion must be liable for punishment. Abortion adversely affe cts the teens and youths by perverting them that there is a crooked way out of the unwanted pregnancy. The awareness should be given to the teens on the effectiveness of abstinence from unwanted sex, by which they do need not worry about the consequences of unwanted pregnancy. ... It simply means that aborting a fetus will not contribute to any role modeling skill to show off to your younger ones. Such decisions made regarding abortion can even tear families apart. It becomes tougher for a female to live in a family that forced her to undergo abortion. The consequences are too hard that even the parents of the girl who had an abortion may ask her to keep away from her younger siblings in order to avoid bad influence. Subsequently, such situations may cause more psychological traumas to the girl. The greatest impact of abortion is on the women who must suffer the most out of the process. Many of the major medical journals published recently shows that abortion contributes to increased suicide, clinical depression, and psychiatric problems in women. A renowned psychotherapist Theresa Burke, PhD, has written in her recently published book Forbidden Grief that in many ways women can be tormented for the abortion undergone for years (Beckman). She had brought forwa rd many personal accounts and events that contribute more than the sufficient evidence to reject the particular political view point that abortion not mattes. She puts in that 65-70 percent of women who undergo abortion hold a negative attitude towards the procedures (Beckman). The effects of the abortion on women start at the very beginning of the abortion process. As Barnes describes, the most conventional method of abortion is the surgical method vacuum aspiration, where the mother suffers form excess bleeding, pelvic infection, abdominal swelling, cervical tears, and in extreme cases death too. Another method used for abortion is taking mifepristone followed by misoprostol which often

Fowlers Stages of faith Essay Example | Topics and Well Written Essays - 13750 words

Fowlers Stages of faith - Essay Example FINDINGS AND DISCUSSION 43 CHAPTER V 54 CONCLUSION AND RECOMMENDATION 54 5.1. SUMMARY 55 5.2. CONCLUSION 56 5.3. RECOMMENDATIONS 57 5.4. FUTURE POSSIBILITY OF THE RESEARCH AND SOME DIFFICULTIES ENCOUNTERED 58 Bibliography 59 ABSTRACT 63 CHAPTER 1 INTRODUCTION 1.0. BACKGROUND OF THE STUDY Since the ancient period, humanity has constantly tried to understand people’s relation and position with the world, with the universe, with transcendental reality. The works of Plato and Aristotle offer how human beings may be able to apprehend their position in the cosmos (see Phaedrus, The Republic, The Metaphysics ). However, during the Middle Ages, when people’s nature is defined more in terms of their relation with God, faith seeking understanding has become an attestation of a person’s innate ability to ‘understand’ the person in relation with God. Nonetheless, the questions and the longing for answers do not end there. In this sense, the desire to understand the meaning of life, its purpose and its relation with God and Others have long been part of the questions underpinning human existence. This yearning has become more concrete in the midst of the angst rising from current human experiences, of the present human condition. In this regard, the necessity of understanding faith dimension in the lives of people in the contemporary period becomes more urgent as people try to find meaning and purpose for their lives. However, what is faith? Generally, faith is belief in the reality of a transcendental being. However, over the past few decades, a ‘different’ approach to faith has been given. James Fowler’s theory of faith development is considered as one of the most significant models of faith/spirituality development that has emerged (Stantrock, 1999; Parker, 2006). It seeks to chart the stages of faith within the chronological life span of a person (Fowler, 1981). As such, the model tries to explain the process by whic h individuals' perspectives on ultimate meanings and values change during the course of their life (Fowler, 1981). In this regard, Fowler’s stages of faith, the only recognized measure of faith development stages (Moseley, Jarvis, Fowler & Di Nicola, 1993), has attracted further studies, debates and added evaluation (Streib 2005; Parker, 2006). In lieu with this, the study will look into James Fowler’s stages of faith vis-a-vis Christian faith. 1.1. CONCEPTUAL FRAMEWORK As the study seeks to understand the relation between Fowler’s Stages of Faith and the Christian faith, the clarification of the connection between the two will allow for the development of more depth and deeper understanding of faith. This becomes essential as Fowler’s discourse on faith is considered as one of the most important developments in understanding the phenomenon of faith. Furthermore, it attempts to present the position that as Fowler’s faith and Stages of faith is used in addressing concerns in education, in counseling and other fields, it can be used to further explain the notion of faith within the Christian context. In this regard, if clarification of the connection between two conceptions of faith, then a wider and deeper appreciation of faith is possibly attained. It will enable people to discuss faith in seeming abstraction but in the view of concrete and measurable developments that is charted across a person’s life span. 1.2. Statement of the Study: The purpose of this research investigation was to use Fowler’

Adolescence & the human individual Essay Example for Free

Adolescence the human individual Essay During childhood, children basically accept parental authority (Smentana, 1989) and an equilibrium is established in which parents largely determine and control relationships with their children within a context of acceptance and availability (Steinberg and Silverberg, 1986). However, in the state of approaching adolescence and especially during puberty, parent-child relationships are transformed in a number of ways (Collins, 1990). These changes entail increased assertiveness by both parents and children, decreased perceptions of acceptance, inhibited communication, increased incidence of conflictive exchanges, decreased expressions of physical affection and positive feelings among family members, and adjustments in the amount and kind of influence that children exert in family decision making. Difficulties with communication derive in part from sensitivities and embarrassment associated with pubertal changes and this, combined with the adolescents socio-cognitive development and querying of the inequalities in the parent child relationship, often result in tensions and heated exchange (Hill, 1988). Most families, while they sustain close bonds during childrens teenage years, experience such an escalation of conflict, particularly during the early stages of adolescence. Although much of the conflict has been described as mild bickering, disagreements and conflicts over everyday issues and emotional stress during early adolescence (Smetana, 1988), its effects can be debilitating. The role of parents is made more difficult by the legal and status ambiguity of the adolescent period. In todays society, adolescence is an indeterminate period of transition with no rite of passage to mark the distinction between childhood and adulthood. It has been suggested that this has detracted from the capacity of some young people to function as successful adults (Campbell and Moyers, 1988). There is a lack of clarity in the status and legal rights of adolescents which sends confusing messages to parents and teenagers in their relationships with each other. However, several writers have suggested that these apparent perturbations in relationships may serve the positive function of facilitating adolescents independence and diminishing dependence on parents. Via conflicts, family members allow themselves to express distinctive and separate views (Grotevant and Cooper, 1986). It is true that during adolescence, a boy or girl must break, or at least loosen, the ties that bind him or her to home and parents. However, one should not assume that the complete break with, or indifference towards parents or open conflicts with them are a sign of maturity. Quite the contrary is true. Release from home authority is necessary, but revolt is probably not, although a proportion of each adolescent generation leaves home completely as a result of familial conflicts (Henricson and Roker, 2000). For the majority of youth, while once dependent upon their parents, adolescents begin to substitute their friends as the centre of their lives. The centrality of friends and friendship in the life of adolescents has been frequently stressed. It has been claimed that friendships are the most prominent features of the social landscape during adolescence and acceptance by peers generally, and especially having one or more close friends, may be of crucial importance in a young persons life (Coleman and Hardy, 1990). Friendship among adolescents fulfils important tasks, such as providing much of the social context that allows proper performance of actions which will be accepted and rewarded by the peer group, strengthening the self and reaffirming its worth and value. Adolescents use the peer group to express their divided feelings and incoherent images in accordance with their emotional needs and to reinforce their behaviour as they conform to peer norms and behaviour styles (Tatar, 1995). Adolescents perceive popularity and attainment of social status among peers as beneficial and positive, reflecting their desirability as a friend. Adolescents also form larger, more loosely organised groups called crowds. Unlike the more intimate clique, membership into the crowd is based on reputation and stereotype. Whereas the clique serves as the main context for direct interaction, the crowd grants the adolescent an identity within the larger social structure. Adolescents are very aware of the differential social status conferred upon different groups, and this knowledge can affect self-evaluation: categorisation of the self as a member of an unpopular or lower status group can be detrimental to feelings of self-worth and self-esteem (Denholm, Horniblow, and Smalley, 1992). Susceptibility to peer pressure is reported to peak between the ages of twelve to sixteen years (Tarrant, North, Edridge, Kirk, Smith, and Turner, 2001). Peer conformity is a complex process that varies with the adolescents age and need for social approval and with the situation. Adolescents reported that they felt greatest pressure to conform to the most obvious aspects of peer culture, such as, dressing and grooming like everyone else and participating in social activities. Although peer pressure toward misconduct peaked in early adolescence, it was relatively low compared with other areas (Brown, Lohr, McClenahan, 1986). Due to their greater concern with what their peers think of them, early adolescents are more likely than younger or older individuals to give in to peer pressure. Although, when parents and peers disagree, even young adolescents will not consistently rebel against their families. Instead, parents and peers differ in their spheres of greatest influence. Parents have more impact on adolescents basic life values and educational plans, while peers are more influential in short-term, day-today matters, such as type of dress, taste in music, and choice of friends (Berk, 2000).

Economic Recovery During The 1 :: essays research papers

During the 1920`s many economic problems occurred in Britain. However the main problems did not occur until 1929 when the Wall Street Crash occurred. The Wall Street Crash involved share prices falling to about 1/4 or even less than what they were bought for. This essay will examine how Britain was affected during the 1930`s and will look at the reforms introduced by the National Government. This will be done by examining four areas namely Depression, Labours Response, National Governments Response and other reasons for recovery. By examining these four areas it will hopefully become evident whether or not the reforms introduced by the National Government contributed to economic recovery. Depression was felt world wide especially in America and Britain. America was affected by the wall street crash more than other countries because many people held shares and due to prices falling were unable to pay their debts which led to financial ruin. Due to many people relying on trade from America and little money being available meant that America could not provide trade to the same extent as previous years. Britain was badly hit by depression in areas where industries such as coal, steal and shipbuilding were based. Due to demand for trade in these areas being low many of these industries had to lay off their workforce or even close down. Due to these redundancies and closures the levels of unemployment rose. Areas in Britain which were drastically affected by these closures were Clydeside, South Wales, the North East of England and Northern Ireland. During this time of high unemployment figures peaked at 3 million. This level of unemployment stayed the same for a period of t hree years. Overall it can be seen that depression occurred world wide and that full economic recovery was going to be hard to achieve. It can also be seen that it was going to take a long time to achieve full economic recovery especially in areas which relied on traditional industries. The first party to try and tackle the economic problems was the Labour party led by Ramsey McDonald. Labours approach to tackling the economic problems was to follow the traditional line of the classical economists which was to balance the budget and use laissez faire. Laissez faire meant that the government did not get involved in the economy. Their immediate response was to introduce 10% wage cuts for those working in the public sector e.

Mass Media and Violence

Mass Media and Violence Is it hard to believe that just forty years ago only a few privileged American families had televisions in their home? In recent years, it is estimated that a whopping ninety-eight percent of Americans have one or more television sets in their home. Motion pictures, televisions, video games, and the internet are just some forms of mass media that have emerged since the last century. With the rise of mass media, the increase of violent behavior has increased as well. Mass media influences many factors of people’s lives such as moral beliefs, behavior, and values.Violence in mass media is greatly dominating our society and continues to do so. It causes aggression and is a growing epidemic among the youth. Scott Barbour praises the American Academy of Pediatrics: â€Å"The vast majority of studies conclude that there is a cause-and-effect relationship between media violence and real-life violence. This link is undeniable and uncontestable. † It is n o lie when they say the average American child witnesses 200,000 acts of violence on TV by the age of eighteen. Watching violent TV shows or movies promotes aggression.People want to follow what everyone else is doing so they will follow and may even commit what these actors are doing on the television. According to L. R. Huesmann, research shows that fictional TV and film violence contribute to both short and long-term increase in aggression and violence in young viewers. Children are in particular are affected by violence, aggression, or sexual abuse in our media because of their helpless psychology. Some forms of aggression include truancy, lack of social skills, and failing out of school. It is no doubt that the media that promotes violence and aggression is the same one to have an effect on society.This is a monkey see, monkey do world and people may not even know that they being effected, but they are. Especially with the next generation coming up, they sort of are growing up with the violence. It becomes more and more traumatic as they see it more. According to Mughal, children and teen’s values and beliefs will become more aggressive. He goes on to say that media portrays war as entertainment [in video games]. War is not entertainment and nobody wins in real war while real people are getting killed. This illustrates another problem: can ociety depict from reality and fantasy? Most of the recent shootings in the United States were committed by the youth. Is it just a coincidence or is it because of the hostility displayed on their television sets? Many people think that violence in media is entirely based on real life. They proclaim that since we live in the real world, the media cannot possibly be more violent than what we already know. Actually, it is impossible for people to know all horrific events that have taken place. Also, some would say that it is up to the individual to decide what to be exposed to. That is not true, since you are expos ed to cruel media whether you know it or not. Even on the news, â€Å"Crimes such as murders, robberies, and abuse are shown as deviant behavior† rather than actual violence. In conclusion, violence in media does affect society. It is a growing wave and teaches aggression. Some solutions could be placing regulations on TV and motion picture producers. If gun makers have regulations on guns they make, why not placing rules on producers? Also, parents should be aware of what their children watch.There is no way to be completely censored of the media but it can be kept at a minimum. Times have changed since the last show of Leave it to Beaver. If there was less violence in the media, there will be less violence in the real world as well. Works Citied Cline, Victor. â€Å"How the Mass Media Effects Our Values and Behavior. † . N. p. , n. d. 20 Dec 2012. Dean, Gregory. â€Å"A Mediated Culture. † Marketogrpahy N. p. 23 Nov 2010. Web. 19 Dec 2012. Barbour, Scott. â₠¬Å"What Causes Teen Violence? † Teen Violence, pg 49-51. San Deigo, CA. 1999. Print. Huesmann, L.R. and Taylor, Laramie. â€Å"The Role of Media Violence in Violent Behavior. † 2006. PDF. 21 Dec 2012. Mughal, M. A. â€Å"Mass Media and its Influence on Society. † Opinion Maker. N. p. , 18 Jan. 2011. Web. 22 Dec. 2012. Norton, Eric. â€Å"The Dangers of Violence in Modern Mass Media. † Center for Community Health Partnerships. N. p. , 22 June 2009. Web. 21 December 2012. ——————————————– [ 2 ]. Cline, Victor. â€Å"How the Mass Media Effects Our Values and Behavior. † . N. p. , n. d. 20 Dec 2012. [ 3 ]. Dean, Gregory. â€Å"A Mediated Culture. † Marketogrpahy N. p. 3 Nov 2010. Web. 19 Dec 2012. [ 4 ]. Barbour, Scott. â€Å"What Causes Teen Violence? † Teen Violence, pg 51. San Deigo, CA. 1999. Print. 4 Barbour, 49 [ 6 ]. Huesmann, L. R. and Taylor, Laramie. â€Å"The Role of Media Violence in Violent Behavior. † 2006. PDF. 21 Dec 2012. [ 7 ]. Norton, Eric. â€Å"The Dangers of Violence in Modern Mass Media. † Center for Community Health Partnerships. N. p. , 22 June 2009. Web. 21 December 2012. [ 8 ]. Mughal, M. A. â€Å"Mass Media and its Influence on Society. † Opinion Maker. N. p. , 18 Jan. 2011. Web. 22 Dec. 2012. [ 9 ]. Norton, Eric. [ 10 ]. Dean, Gregory.

Harley-Davidson Marketing Strategies Essay

In 1903, 21-year old William S. Harley and 20-year old Arthur Davidson the first production Harley-Davidson motorcycle that was hand-built in a small garage in Milwaukee. Today, Harley-Davidson, Inc. employs more than 8,200 people and has 1,110 dealership worldwide. Its corporate headquarters are still located in Milwaukee, Wisconsin. The domestic production facilities are in the Milwaukee area, East Troy and Tomahawk, Wisconsin; York, Pennsylvania; and Kansas City, Missouri. Design, customer focus and sales have placed this company is in a very unique and desirable marketing situation. Design is critical to the continued success of this company. For some companies, the word design may bring thoughts of sweeping changes and new model lines. However, for the design team at Harley-Davidson, it inspires thoughts of being faithful to the classic lines and sounds of a Harley-Davidson motorcycle. This is not to say that the designers are not allowed and encouraged to improve on the hugely successful line of motorcycles, just the opposite is true. Ken Schmidt, director of communications for Harley-Davidson, stated that: â€Å"We are constantly improving and modernizing the machine, yet not every component. That is what our customers want, and that’s also, I believe, what sparks the strong emotional attachments that Harleys generate.† In the early 1980’s, the company was plagued with quality control and reliability issues that nearly caused the company to go out of business. At this point, it was up to the design and quality control engineers to revamp the mechanical and electrical portions while staying true to the classic line of the motorcycle. They succeeded in resolving the problems and saved the company. William G. Davidson, who heads up a team of five product designers, is quick to add, â€Å"It’s important to understand that we’re not in the business of making antiques. Every year we make further improvements to our engines and chassis. But from a styling standpoint, we have to incorporate improvements without compromising `the look.’ If we move a bolt or re-route one hose, our customers take note and call us on it. A Harley isn’t shrouded in fiberglass like so many other bikes. Everything we do is right out in the open.† This mindset prevents lifelong riders from feeling  alienated and accusing the company of â€Å"selling out† in the pursuit of increased revenue and profits. Harley-Davidson understands that it is as important to maintain their current enthusiasts as it is to develop new ones. No where is this more evident than in their mission statement: â€Å"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.† Customer focus is another area of marketing where this company excels. Factory sponsored rallies and test drives are just two ways that Harley stays in touch with their customers. The largest sponsored rally occurs each year at Sturgis in the Black Hills of South Dakota. This event draws 400,000 riders from around the world. There are hundreds of company employees there as well, not only to enjoy the rally, but also to gather information from the enthusiasts. There is no better or more efficient way to survey your customers than to speak with them directly after they just traveled to an event on your product. This â€Å"close-to-the-customer† philosophy allows the company to use these rallies as product development centers. It allows the company leadership to get instant responses on both current products as well as new products that may soon go into production. Customers respond positively to this type of product survey, because they feel like their opinion matters and will influence the next year’s product line. Another marketing tool that has been quite successful for this company has been the factory-sponsored test-drives. The factory sends a tractor-trailer filled with demo bikes to each dealership that is willing to participate. All of the new models are available and anyone with a helmet and a valid license to operate a motorcycle can try them out. For many of the dealerships, it is the busiest day of the year. Harley-Davidson headquarters employs eight merchandising specialists that develop â€Å"designer stores†. These stores are much different from the standard â€Å"garage-type† store of the past. These stores are designed to draw customers in, surround them with motorcycles, and provide an inviting retail environment. Dealerships that have converted their shops to the Designer Store concept have seen soaring revenues and rapid return on investments.  Inventive marketing strategies have kept Harley-Davidson as the leader of America’s big-bike market. It is not just the motorcycles that are in high demand. Harley has developed a very profitable retail merchandising line. This line includes clothing, tattoo patches, coffee mugs, belt buckles, infant wear and memorabilia. Most would think that this company must spend a significant portion of their revenue on advertising. The opposite is true, in 1995 the company generated $1.3 billion in revenue while spending less than $2 million on advertising costs. â€Å"Word of mouth† is their main form of advertising. Company executives feel that their customers are their sales force, after all, satisfied customers are the better than advertising. Harley-Davidson is in a unique marketing situation because they are not selling transportation; they are selling a lifestyle. Customers routinely wait between six and eighteen months for delivery of a new model. That type of product loyalty is hard to find and not easily developed. The waiting list for a new Harley-Davidson is now more than a year, and used bikes are more expensive today than when they were new. How can this possibly be true when new cars depreciate quicker than you can make the payment? The reason is the supply-to-demand ratio and Harley-Davidson has mastered this ratio. Although they produced more than 300,000 bikes last year, demand is still on their side. Many new customers look at purchasing a Harley as an investment that you can enjoy on a daily basis. The first turning point for the company was when they changed the engines back in 1984. The second was when the â€Å"baby boomers† hit their mid-life crisis. Since then, dealers have struggled to keep display models on the floor. Scarcity allows the company to achieve higher profitability, and it also helps protect the investment for previous buyers. Women are the last great frontier for this company and they are beginning to focus more on that segment of the market. They have begun to place advertisements in women’s magazines in an attempt to change the company’s image to a more family-oriented one. They have also begun to make engineering changes to some of the models. Some of the new bikes will have  smaller handlebar grips, an easier pulling clutch, and lower seats. â€Å"Riders Edge† is a program at Harley dealerships providing riders’ education classes to help novices learn to ride and get licensed. Technology upgrades such as liquid-cooled, high-powered, engines and lightweight materials will make bikes more powerful, but also less difficult to handle. All of these changes are being implemented to encourage women to purchase their own bikes as opposed to simply being passengers. Customers can sense that the Harley-Davidson employees care about them and their concerns. The company takes this responsibility so seriously that they developed a list of â€Å"core values†. These are their values. They are the heart of how we run their business. They guide their actions and serve as the framework for the decisions and contributions their employees make at every level of the company. Tell the truth, be fair, keep your promises, respect the individual, and encourage intellectual curiosity. Because of their supply-and-demand ratio, it would be very easy for this company to develop a â€Å"take it or leave it† attitude with their customers. A large part of the success has to be attributed to the high-value they place on the opinion of their customers.

Philadelphia Experiment essays

Philadelphia Experiment essays The Philadelphia Experiment did happen. It was an attempt by the US Navy to make a ship that could not be detected by magnetic mines or radar. There is much controversy and misinformation about the experiment, and it appears that the government has tried to make it appear that the experiment never happened. The Eldridge (the ship) left New York for Bermuda on Sept 16th. From September 18 to October 15, it was used as a training vessel and used for sea trials. On October 18, it left for New York and remained there until November 1st. On November 1st to the 2nd, it left and traveled to Norfolk, and on November 3rd it left for Casablanca. The Eldridge arrived in Casablanca on November 22 and stayed there until November 29th when it left go to back to New York. The Eldridge arrived in New York on December 17. From December 17th to December 31st it traveled to Norfolk. This is all the history of the ship while the experiments were going on. The Navy said they never did experiments on the Eldridge at any time, but the government sometimes covers up things that go wrong. The government covered up much about the secretManhattan project? which kept the development of the atomic bomb secret.. One source of information about the Philadelphia Experiment is Carlos Miguele Allende, who was born on May 31, 1925 in Pennsylvania. On July 14, 1942 he joined the Marine Corps and was discharged. After being discharged he joined the Merchant Marines and was assigned to the SS Andrew Furuseth. On the SS Andrew Furuseth, Carlos Allende saw the Eldridge with his own 2 eyes. His story is bizarre. He stated that he watched the Eldridge transport instantaneously to Norfolk from Philadelphia and back in only a few minutes. He was amazed and wanted to know more about the Eldridge. When searching for Information about the ship he learned about the extremely odd occurrences. Allende wrote a let...

Specificity of Japanese Verbs to Wear and to Play

Specificity of Japanese Verbs 'to Wear' and 'to Play' Some Japanese verbs are more specific when describing actions than English verbs. While there is only one verb used for a certain action in English, there might be several different verbs in Japanese. One of the examples is the verb to wear. In English, it can be used as, I wear a hat, I wear gloves, I wear glasses and so on. However, Japanese has different verbs depending on which part of the body it will be worn on. Lets take a look at how the Japanese describe to wear and to play. Boushi o kaburu. Ã¥ ¸ ½Ã¥ ­ Ã£â€šâ€™Ã£ â€¹Ã£  ¶Ã£â€šâ€¹ - I wear a hat. (Kaburu is used for putting on the head.)Megane o kakeru. ã‚ Ã£ Å'㠁 ­Ã£â€šâ€™Ã£ â€¹Ã£ â€˜Ã£â€šâ€¹ - I wear glasses. (Kakeru also means, to hang.)Iyaringu o tsukeru. ã‚ ¤Ã£Æ' ¤Ã£Æ' ªÃ£Æ' ³Ã£â€š °Ã£â€šâ€™Ã£  ¤Ã£ â€˜Ã£â€šâ€¹ - I wear earrings. (Tsukeru also means, to attach.)Nekutai o shimeru. ãÆ' Ã£â€š ¯Ã£â€š ¿Ã£â€š ¤Ã£â€šâ€™Ã§ ·  Ã£â€š Ã£â€šâ€¹ - I wear a tie. (Shimeru also means, to tie.)Sukaafu o maku. ã‚ ¹Ã£â€š «Ã£Æ' ¼Ã£Æ'•ã‚’å · »Ã£   - I wear a scarf. (Maku also means, to wrap around.)Tebukuro o hameru. 手è ¢â€¹Ã£â€šâ€™Ã£  ¯Ã£â€š Ã£â€šâ€¹ - I wear gloves. (Hameru also means, to insert.)Yubiwa o hameru. æÅ'‡è ¼ ªÃ£â€šâ€™Ã£  ¯Ã£â€š Ã£â€šâ€¹ - I wear rings.Tokei o suru. 時è ¨Ë†Ã£â€šâ€™Ã£ â„¢Ã£â€šâ€¹ - I wear a watch.Shatsu o kiru. ã‚ ·Ã£Æ' £Ã£Æ'„ã‚’ç â‚¬Ã£â€šâ€¹ - I wear shirts. (Kiru is used for putting on the body.)Zubon o haku. ã‚ ºÃ£Æ'Å" ãÆ' ³Ã£â€šâ€™Ã£  ¯Ã£   - I wear pants. (Haku is used for putting on the legs.)Kutsu o haku. é  ´Ã£â€šâ€™Ã¥ ± ¥Ã£   - I wear shoes. (Haku is also used for putting on footwear.)Omocha de asobu. 㠁Šã‚‚㠁 ¡Ã£â€šÆ'㠁 §Ã© Å Ã£  ¶ - I play with toys. (Asobu originally means, to amuse oneself.)Piano o hiku. ãÆ'”ã‚ ¢Ã£Æ'Žã‚’å ¼ ¾Ã£   - I play the piano. (Hiku is used to play the musical instrument that requires the manipulation of fingers.) Fue o fuku. ç ¬â€ºÃ£â€šâ€™Ã¥  ¹Ã£   - I play the flute. (Fuku is used to play the musical instrument that requires blowing.)Taiko o tataku. Ã¥ ¤ ªÃ© ¼â€œÃ£â€šâ€™Ã£ Å¸Ã£ Å¸Ã£   - I play the drum. (Tataku is used to play the musical instrument that requires beating.)Rekoodo o kakeru. ãÆ' ¬Ã£â€š ³Ã£Æ' ¼Ã£Æ'‰ã‚’㠁‹ã â€˜Ã£â€šâ€¹ - I am playing a record.Toranpu o suru. ãÆ'ˆãÆ' ©Ã£Æ' ³Ã£Æ'â€"を㠁™ã‚‹ - I play cards.Yakyuu o suru. 野ç Æ'を㠁™ã‚‹ - I play baseball. (Suru can be used for most sports.)Romio o enjiru. ãÆ' ­Ã£Æ'Ÿã‚ ªÃ£â€šâ€™Ã¦ ¼â€Ã£ ËœÃ£â€šâ€¹ - I play the role of Romeo.

Ethnic Groups and Multiracial Identity Essay Example | Topics and Well Written Essays - 1500 words

Ethnic Groups and Multiracial Identity - Essay Example Racial stereotyping and crime in the society is partly attributed to the poverty levels in the society among people from a particular race. The Senator should address the issue of education and in particular the low enrollment levels and high drop out rates from school by children from particular races. The ability to attain good jobs can only be related to the ability to secure good education and training hence members of the African American community have been segregated in employment due to lack of enough education. High unemployment rates among the youth are the leading causes of crime like drug peddling and violent robberies hence the Senator should ensure youth receive property education. The Senator should also increase the rehabilitation facilities for drug patients and the correctional facilities for petty offenders. Lack of counseling and support services have increased the crime levels in the neighborhood. The Senator should work towards racial integration by establishing cultural centers and community centers where each racial group can celebrate and preserve their unique culture and traditions. The Senator should consider increasing the welfare benefits to the poor citizens. The Senator should consider the issue of taxation where he can advocate for reduction in the tax rates for the people whose income is not adequate for housing and other basic needs. The Senator should increase the housing provision facilities. Question 3 people of power: law, Supreme Court and congress Dr Friedman asserts that people lobby and assert pressure on their government for many social changes. He continues by saying the legal justice system is the product of people demand. The society shapes the legal framework and must live within the framework. The legal system reflects the power structure and authority in the society. He believes that the wealth and power influence the making and execution of the laws where big corporations and rich people run the country. He beli eves the middle class can be powerful but its keeps being divided and fragmented. He believes the minorities and civil rights are protected by the law but our ideals affect the policies which we pursue. Laws are made by legislatures enacted through popular vote and rulings are given by the Supreme Court hence want counts are the strength of the pillars holding the systems. The Supreme Court was established by Article 3 of the US constitution which did not explain the clear duties and powers of the Court. American Constitution denied African Americans citizenship. In 1865, the Thirteenth Amendment and Civil Rights Act of 1866 gave all citizens equal rights and ended slavery. Citizenships were granted to Non-white Americas in 1868 where no State was required to make laws that deprive any person of life, property without due law process being followed. African Americans were granted the right to vote in 1870 but on criteria that they could read the Constitution provisions fluently with out any error. In 1854, the Supreme Court in the case of Scott V. Sandford, ruled that Dred Scott was still a slave despite having lived in â€Å"free states† for several years hence he was the property of the owner. In the same case, Justice Taney ruled that Scott had no the capacity to bring the case to court since he was not a U.S citizen. The most historic Supreme Court ruling on race was delivered by Justice Thurgood Marshall who was the first